Today is the big day , you’re about to launch your brand new e-commerce store. So let’s make your store launch a good one because the fact of the matter is , you only get one shot to do it right.
So instead of wasting to much of your time let’s jump right in and see what you can do today to get more traffic to your new website.
Very few letters spark fear into the hearts of new online store owners as much as these three little letters SEO. But don’t panic just yet. After you are through here you’ll have a better understanding of what SEO is and how you can implement it to help drive traffic to your site.
SEO stands for search engine optimization. SEO helps increase the search engine rankings for your website and web pages so that they appear higher in search results. By doing so it helps bring more traffic to your website.
SEO also helps drive organic traffic to your store. So when a visitor clicks a link in the search results to get your store we call that organic traffic which SEO aims to increase.
SEO focuses highly on Google’s search engine ( about 90%) but you can optimize for other search engines like Yahoo or Bing.
To learn more about SEO we suggest visiting: https://www.searchenginejournal.com/
Here are some key tips to help you get started in the right direction with your SEO
- Add keywords related to your store in your blog content
- Include external links in your content pointing to relevant experts in your industry
- Include keyword descriptions on all product images
- Write detailed meta descriptions
2. Google AdWords
If you want traffic fast then it’s hard to beat Google AdWords. Even if your budget isn’t the largest you should still be able to afford advertising with Google AdWords.
Google AdWords is designed to draw more people to e-commerce stores by using a pay-per-click advertising method. So you only have to pay for the ads you create when someone clicks on it, watches a video you’ve posted, or calls your company.
There are few ways to take advantage of advertising this way:
- Promote your online stores app using Android and IOS devices
- Showcase video ads on YouTube with a target audience in mind
- Show your stores ads in Google search results
- Display a text or banner ad in Gmail, on websites, or in apps
Make sure to take advantage of Google Analytics to track the results of your ads.
3. Premium Content
Believe it or not but your online store isn’t just about selling products. Most consumers want more than just a retail shop to purchase from. A great way to drive traffic to your online store is to create a blog.
WordPress is a great tool to do just that. Not only will this drive more traffic to your store but if you produce good content that your target audience can relate to then they will keep coming back. It’s also a great way to get your stores message out. It allows your readers to get to know you!
4. Start a referral Program
Give your customers one more reason to promote your store. Offer them discounts or if your have a subscription based store then offer them a month for free if they help drive new traffic to your store. The goal is to show your customer that you are loyal to them because they are loyal to you.
5. Social Media
Where would any of us be without Facebook ? Social Media has become the giant marketing elephant in the room and EVERY e-commerce store should take full advantage of it. From Facebook ads to Instagram Influencers all avenues should be considered when you own an online business.
Facebook ads are cheap and effective. We wouldn’t suggest spending more than 2 dollars a day when you first get started. Make sure that you always split test your ads and scale them from the results. Make sure to also properly target your audience. Do not rush this process or you will literally be throwing your money away. Take your time, research who your audience are and go from there.
Instagram Influencers are individuals who have a large following on Instagram and who others are influenced by. In order for an influencer to say something about your store or brand you will most likely have to contact them and either pay them a small fee or send them a free product. This can be very effective if you find the right influencer.
There are dozens of other tips that we will explore in other Artibus blogs but hopefully this points you in the right direction. As always if you have any questions or need any support with your site email us at: firstname.lastname@example.org